You cannot separate the task & individual

In coaching I meet people all the time who want to make improvements to their lives.  They might come to me because they want a promotion at work, want to make more profit in their business or because they are struggling with workload or their work in general.

In fact, there could be and often are, lots of reasons why someone decides that coaching might be for them. But there is usually a common element to how coaching goes.  There is usually a problem the person wants to solve, we take time to discuss this and the client comes up with possible solutions – but it doesn’t end there: in fact, it’s usually at this point, that other issues emerge.  These issues have nothing to do with the person not being able to see what they need to do, or even having the ability to do what they need to do – it is usually that the person doesn’t feel that they can do it.

An example of this is a client who knows that in order to grow her business she needs to make at least 10 cold calls to potential clients per week – but does she do this? No.

In this case, the reason why the client can’t move forward is due to lack of confidence, but it can equally be past trauma, things going on at home, or concern that achieving their goal might give them a negative consequence (think of people who don’t want to achieve their income goals because they’re concerned that others will think differently of them; or it doesn’t sit comfortably with their beliefs – but negative unintended consequences could be anything).

This means that coaching is not as simple as helping a client find solutions for them to meet their goal.  I have to work with, and consider the person as a whole: working with beliefs, personal objections and confidence in order to truly make a breakthrough.  And that is why you cannot separate the task from the individual.

And employers – if you have a member of staff that is not performing, don’t just jump to the conclusion that it is a capability issue, consider your valued employee as a whole person!

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